Give your venue insta-wow with a bespoke selfie-spot

Every day, your customers are taking photos when visiting your business – whilst travelling, whilst eating, whilst enjoying nights out, and even when shopping – and their camera is always at hand. But is your business reaping the benefit?

By engaging with customers, and encouraging them to tag your company on social media in a creative and fun way, you can increase engagement and – most importantly – boost footfall. That’s why when it comes to growing your customer base and brand awareness, a selfie-spot can be a crucial element of your business strategy.

A bespoke, floral feature or selfie wall is a designated area where guests are encouraged to take photos and share them on social media using a hashtag dedicated to your business – it’s one of the easiest and most effective ways to grow and differentiate your business.

With a bespoke selfie-spot you can create an exciting area that customers will gravitate towards. People have an innate affinity with nature, and are drawn to it, so using florals, foliage and greenery are a fantastic way to incorporate nature into the design of your selfie wall and to bring the outdoors in.

The world’s most recognised brands, A-list events, and hotels have all used nature as a backdrop in many different ways. Selfie walls and feature spaces, when branded, ensure customers are automatically mentioning your company every time they upload an image and share their experience with their social network.

Your customers want to post great content on their social media accounts, and they’re always on the lookout for an interesting backdrop to make photos pop in their feeds. By providing that background, you’re increasing brand awareness with a stream of social media content. With each selfie posted in front of your background; a new audience opens up as your customer’s own social networks are introduced to your brand.

Want some ideas for your venue? Tell us what you need…

An important consideration is the placement of your selfie-spot. A well-designed feature should take into account spaces where people can move around freely without blocking doorways, entrances or safety exits. It should be a safe and stress-free area for customers to enjoy and have fun in.

You can add props to a selfie wall to make it even more engaging, seating for example, like a swinging chair or bench, or feature lighting. Add a subtle twinkle of fairy lights or neon lighting for maximum impact in a dark area.

But don’t worry if you haven’t got an empty space available. If your space is at a premium, creative use of ceilings, bathrooms or even hanging installations which free up wall and floor space can still provide the perfect insta-fabulous backdrop.

They will also free up staff time – it’s great that your customers want to take a photo in your business, but do you want your employees to interrupt their responsibilities to be photographers? Having a selfie wall makes your employee’s time more efficient, focusing on helping customers and increasing sales.

If you would like to engage with your customers, increase footfall to your venue and make a statement in the most creative of ways, then get in touch. Benholm Group can design and install a bespoke selfie-spot for your brand and help you become more insta-fabulous!

 Contact us now…



In the News! Benholm Group’s collaboration on biophilic, planted paradise La Chambre Verte

We are delighted to share with you press coverage of Benholm’s recent collaboration on ‘La Chambre Verte’ a unique, immersive hotel room experience filled with lush planting and host of other delights.

For over 25 years, we have pioneered the use of plants for interiors, not only as an eye-catching focal point, but also to promote the natural health benefits that being surrounded by plants can bring.

Known as ‘Biophilic Design’, the use of plants in providing cleaner air and connecting us with nature, when coupled with natural light, certain colours, acoustics, and fragrances has long been proven to have a positive effect on both mental and physical wellbeing. And after this year of lockdown, the importance of green spaces in improving our mental health has never been more pertinent. This concept has now been brought to the forefront of luxury hotel design with our collaboration with Kimpton Blythswood Square Hotel, Luxury Skincare brand La Rue Verte and award-winning DJ Brian D’Souza. Each expert in their field has combined to create a multi-sensory, luxury bedroom spa experience incorporating biophilic plant design, CBD rituals, meditation and sound therapy.

Echoing the practice of forest-bathing, an ancient Japanese process of relaxation, La Chambre Verte encourages guests to unwind in the green space of their hotel room, while observing nature’s beauty; to feel stress levels reduced happiness increased, and importantly, have a better night’s sleep.

Our experienced design consultants were chosen to bring the room to life with lush greenery, to ensure that all plant species would thrive in the climactic conditions of the room and contribute to guests achieving the perfect night’s sleep.

As part of the design process, we worked closely with the hotel to ensure that the room felt spacious and light, with plenty of floor space for ease of movement around the room. Overcoming certain challenges was a key part of this process, such as ensuring the room was always fully functional, being careful that plant installations did not damage the expensive wall coverings and furnishings, even down to the maintaining good sightlines to the TV!

Our experienced design consultants carefully identified plants that have been proven to improve air quality effectively and combined these into an attractive jungle-like display that is both pleasing to the eye and creates a healthy, relaxing environment. Many of the plants have a useful information tag attached detailing its attributes in providing cleaner air – guests can even scan a QR code to order the plant for their own home or office.

Inside the room, trailing Ivy cascades down from a living wall panel above the bed, Monstera leaves and Palm fronds frame every view, and lush clusters of hanging, exotic plants purify the air and boost the immune system. Plus, our specialist maintenance technicians are all part of the scheduled housekeeping inside the room to ensure plants are kept healthy and vibrant.

Our very own Adrian Byne has had the pleasure of working closely on the project and says:

“At Benholm Group we have long understood the value plants can bring to every environment. To have the opportunity to work on a project which is designed to highlight the benefits of biophilia for mental as well as physical well-being has been a real joy, and we look forward to helping others in realising the potential of plants in their own spaces”.

Why not get in touch and find out how Benholm can incorporate our vibrant variety of plants into your interior space – from offices to restaurants to luxury hotel rooms, being surrounded by plants will delight and revitalise.

Be sure to keep updated on our social channels and sign up to our monthly newsletter filled with inspiration, tips and upcoming trends. If you have an idea brewing, we’re ready to bring it to life…


Benholm Group selected as the official plant supplier for the upcoming COP26 UN Climate Change Conference, Glasgow

Benholm Group are delighted to announce that we have been selected as the official plant supplier for the upcoming COP26 UN Climate Change Conference which is being held in Glasgow at the Scottish Event Campus from 31 October – 12 November 2021. The COP26 summit will bring parties together to accelerate action towards the goals of the Paris Agreement and the UN Framework Convention on Climate Change.

Expect to see an array of lush, eco-friendly planting designed and installed by Benholm to add some vibrant greenery in and around the conference.

Our plants will be planted using our own-brand, peat-free system Enviroculture. Our system does not require soil or compost for the plants to grow and is totally peat-free. It’s a clean system, free from soil-borne pest and bacteria, and has a positive effect on the environment, making it and Benholm Group the obvious choice for COP26.

Find out more about the conference here:


Benholm Group at Hotel Designs LIVE 2021

Benholm Group are delighted to have been selected as a recommended supplier at virtual event, Hotel Designs LIVE which took place on 10th August 2021.

The event was formed around the theme of a design assault on the senses. In addition to the live interviews and panel discussions with handpicked industry experts, the conference included structured ‘product watch’ pitches including a video from Benholm Group which showcased our recent collaboration on La Chambre Verte; a biophilic designed luxury hotel room filled with lush planting and a host of CBD wellness rituals, as well as our wide range of planting services for the hospitality sector.

In case you missed the event, you can watch our video here:

As industry-leading experts in creative plant and floral design, with a proven track record of delivering stunning planted installations for the hospitality, spa and hotel sectors, Benholm Group were excited to share our expertise with the audience.

For more information on any of our services, get in touch via email: mail@


Benholm Group listed as approved supplier on Mobilane

Benholm Group are delighted to have been listed as an approved supplier of living walls and sustainable planting solutions on Mobilane; the market leader for the sustainable development and delivery of patented, innovative green systems.

For over a decade Mobilane have promoted their mission to work together for a better, healthier living environment we are delighted to be on board. To find us simply click this link and search any city in Scotland:

At Benholm, our experts can design and install lush, planted, green walls including living plants or our preserved Nordik Moss. Our living green walls can be planted using our own-brand, peat-free system Enviroculture which does not require soil or compost for the plants to grow and is totally peat-free. It’s a clean system, free from soil-borne pests and bacteria, and has a positive effect on the environment, making it and Benholm Group the obvious choice for sustainable planting solutions.

Find out more here:


Interview with Tracey Forbes, Design Director, 442 Design

In this exclusive interview we talk with Tracey Forbes, Design Director of Edinburgh based, interior design consultancy, 442 Design with whom Benholm Group have collaborated with by providing bespoke planting solutions for multiple projects. We find out what it’s like to work with Benholm on a new project, how the industry is changing its view on biophilic design and how 442 Design are choosing to lead the way with planting solutions.

Tell us why you believe it’s so important to include planting in interior design?

Now more than ever, we are seeing a real increase in biophilic design within the office and retail sector. No one can argue against the benefits of nature for improving mental and physical health and it needs to be at the heart of our building systems – not just a nice to have – it’s our job at 442 Design to filter this into our projects.

How have Benholm Group been able to assist you in including planting into your designs?

We have working with Benholm numerous times in the past, most notably on a stunning, lush, vibrant green wall inside Arsenal FC’s offices. We were able to use this project as a showpiece to demonstrate to clients how we can effectively bring the outdoors-indoors, to create real impact with plants; this was the springboard for us to bring Benholm in on new projects.

Tell us about creating the new ‘Botanics shop’ for Royal Botanic Garden, Edinburgh.

The new shop is located in the heart of the garden itself, so it was really important to include vibrant planting in our design – artificial plants just wouldn’t cut it! Nature was the real USP of this project and it was important that any planting we included highlighted this. That’s why Benholm’s Nordik Moss was so good – its preserved so would continue to looking fresh and green, but it doesn’t need any irrigation, so it was the perfect solution for the signage and LED screen panels that we created. The moss was the ideal background to blend technology into nature and it really made the signage stand out, whilst staying on-brand.

What do Benholm offer you that our competitors couldn’t?

Planting is so important to help inject energy and vibrancy into an interior, but sometimes clients can be nervous about including living plants in their interiors due to concerns over budget, longevity and freshness, but Benholm were able offer a wide range of choice for both living and artificial planting, plus their expertise, installation and maintenance options are excellent. We choose Benholm to work with time and time again as they are responsive, flexible and have a great range of planting options to suit any budget.

“Benholm are responsive, they really get to the ground of a project, from design right through to installation and maintenance. They are always involved; dropping off samples, offering advice – they really are the experts” – Tracey Forbes, 442 Design

Your team took part in one of our CPD training days – what was this like?

Excellent. It was a fun day and something a little different for our team – they all enjoyed it! Benholm take a real partnership approach; their in-depth knowledge feeds my team and adds another skill to include in our schemes. The training offered us a backstory and helped us to specify the right plants in the right environment, it really opened our eyes to the possibilities of plants. I’d like to do more days like that to see more planting options and to be updated on key trends.

Learn more about Biophilic Design:

Learn more about 442 Design:


Bringing the outside inside with Living Walls

Living walls can truly revitalise any interior space. These ‘vertical gardens’ brings a fresh look to the interior of any property and creates a lush focal point. They also provide health and well-being benefits, providing cleaner air and boosting mood and productivity.

What is a living wall?

A living wall, or vertical garden, is normally installed in front of an existing, solid wall, however raff-standing options are also available. The structure is attached to the existing wall at various points, without causing any damage. The living wall can then be used as a garden which creates a fresh, natural feel to the space. They don’t just look amazing; they also provide several benefits for the surrounding environment. Our expert team can work with you to design, install and maintain a living wall that is suitable to your space.

What are the benefits of a living wall?

Living walls purify the air

There is no doubt that air quality is important in any internal space. Poor air quality can have several adverse effects on people living or working indoors. These effects include:

  • Eye irritation
  • Sore throat
  • Dizziness
  • Fatigue

Poor air quality can also aggravate medical conditions like asthma. Living walls improve air quality by converting CO2 into oxygen and by converting volatile organic compounds (VOCs) into compounds which the plants then feed on.

Living walls gives city dwellers and workers the opportunity to experience some greenery amongst the concrete and metal. Another benefit of a living wall is the limited amount of floor space required. It’s the perfect solution for spaces where floor space is highly valuable.

Artia One Living Wall

Living walls make you feel better

Research shows that plants have a positive effect on the way people feel, they help to create a feeling of vitality, lifting spirits and creating happiness. As living walls are full of lush healthy plants, they have the same effect and can make people feel better.

This is important in a commercial setting. In an office, when people feel good, they are less likely to be absent and take time off sick. They are also likely to be more productive.

Plants are also seen to have a positive effect in the hospitality and spa industry. For instance, those who go to a spa want to leave feeling relaxed, plants can enhance their experience resulting in them leaving calm. Our collaboration with Emma O’Neil – Founder of La Rue Verte, also exemplifies how this can be achieved in the hospitality sector. More information about La Chambre Verte can be found here.

Living walls improve productivity

A good level of productivity is essential to the survival and growth of any business. A great way to improve productivity is to create green spaces, research shows that you can yield the following benefits:

  • Enhanced employee mood.
  • Improved learning.
  • Higher levels of innovation.
  • More efficient decision making.
  • Improved problem-solving.

Living walls create positive brand associations.

All businesses want customers to hold a good impression of its brand. An important factor that can help with this is impressive and welcoming office spaces. Living walls can create great first impressions:

  • The creation of an eye-catching environment.
  • Freshening the environment and making it a healthier place to visit and work in.
  • Portraying the brand as environmentally conscious.

These factors are all important in impressing potential clients. They can also help attract professionals who want to work for a forward-thinking business.

Living walls improve Acoustics

Noise is a constant feature in most buildings usually generated by phone chatter, footsteps on hard floors, conversations and IT essentials like printers. Plants bring so many benefits to their environments and the people in them, but noise reduction is one of the less-known advantages.

Plants absorb, diffract and reflect sound. Plants bring so many benefits to their environments and the people in them, but noise reduction properties are less widely known. As plants are multi-layered they help deflect and absorb sound from the room.

Adding a living wall in your office space or premises is an easy way of creating a focal point that also helps to improve the health and well-being of everyone inside. From a commercial perspective, living walls can help to attract clients and potential employees, by creating a good impression of a brand, they also boost creativity and productivity.

Benholm Group are proud to design, create and install living walls across Scotland and the UK. To give you an added peace of mind, we also provide maintenance services and surrounding lighting if needed.

Some of our recent projects include Quartermile One, Artia One and Social Security Scotland – keep an eye on our socials to get a snapshot of our completed projects.

For more information on living walls or any other products or services we offer, call us on 01324 861 300 or email mail@


Outer Space versus Office Space

Why do we need office plants?

Part of the answer comes from… Outer Space!

To understand what is behind the known benefits of plants for offices, we looked at the research NASA conducted during the 1970’s. They were looking for sustainable ways to maintain good air quality in a sealed space station to lengthen the amount of time people could live there.  At the same time, they were concerned with the effects of the energy crunch upon building designs and could see a parallel application in the office environments of that era. Building designs were becoming more energy efficient to cut costs and this was having the negative effect of reducing fresh air exchange due to super-insulation (air-tight sealing).

Modern synthetic building materials can cause a build-up of toxins in the air, combined with volatile organic compounds (VOCs). These are things like benzene (found in some plastics and cigarette smoke) and formaldehyde (found in some fabric softeners and carpet cleaners). This contributed to what became known as Sick Building Syndrome which resulted in increased absenteeism as a direct result of poor working conditions.

About the same time (the 1980’s in fact), Dr. B.C. Wolverton (NASA) was conducting research into plants for a different use. He discovered that some plants were able to filter and clean the air in a sealed space such as a space station, and many of the most effective species were very ordinary and common ones. And if it’s good enough for a space station.

“If man is to move into closed environments, on Earth or in space, he must take along nature’s life support system. Plants.” 

– Dr. Wolverton.

Office planting can improve the air quality in the working environment and help reduce absenteeism.

You don’t have to be an astronaut to know that plants produce oxygen. But what you might not realize is that office plants can also absorb Carbon Dioxide as well as those VOC’s mentioned above. Dr. Wolverton’s research also showed that rooms containing plants had 50% to 60% less airborne microbes, like mould spores and bacteria. The results he obtained were significant and are still relevant today!

“This plant system is one of the most promising means of alleviating the Sick Building Syndrome associated with many new, energy efficient buildings.”

– Dr. Wolverton

Fortunately, building standards have improved, but the benefits associated with office plants are not to be underestimated.  Ensure your staff are comfortable and promote overall well-being in your workplace by introducing office plants. Because if it will work for astronauts, it is bound to work for you!

Office plants can improve air quality and enhance staff well-being in workplace environment.

If you would like to discuss some ideas on plants for offices, please reach out to us on 01324 861300 or send us a message.

Contact us to find out how plants can help you.

Baker Hicks office entrance feature panelled timber wall with Nordik Moss and trough in foreground filled with succulents
Planted screens with uniform Dracaena Compacta plants in white containers create biophilic divisions in Audi car showroom
Single living wall panel filled with plant species on divide and separate open plan space in a modern office

Emma O’Neil interview – La Chambre Verte

In this exclusive interview we talk to Emma O’Neil, Founder of La Rue Verte, about spearheading ‘La Chambre Verte’, the immersive hotel room spa-experience centred around the principles of CBD rituals and biophilic design on which Benholm were delighted to collaborate by adding our very own lush planting.

Tell us about La Rue Verte and your philosophy.

La Rue Verte is a CBD skincare brand launched in February 2020 by my company Hashtag Organics Ltd. We are the industry leader, specialising in the development of CBD based products as the result of many years of dedicated CBD research, cutting-edge science and increased demand by the public who see CBD as a potential answer to achieve an optimum state of health.

At La Rue Verte, we craft luxury skincare products using safe, active ingredients from the Cannabis Sativa plant that stimulate the body’s natural endocannabinoid system, providing optimum management of qualities such as sleep, inflammation, mood, appetite and much more – for the body to thrive.

La Rue Verte’s journey with CBD (cannabidiol) started with an immense passion for a natural alternative for making humans feel well. La Rue Verte explore these natural practices and their relative products, celebrating the source plant of CBD – Hemp. We then extend the ethos of living a more “Green Life’’ to elevate how your body and mind responds to the environment around you.

How did the idea for a biophilic hotel room begin?

The idea of creating a biophilic room actually began in my own home during the first lockdown. Like most of us, I was suddenly forced to work full-time from home, running a business whilst simultaneously home-schooling my children and dealing with the daily pressures that come with that. I have always been a huge advocate of having plants around me – knowing their natural benefits for creating cleaner air – and I decided to clear out one room in my own home that was just for me to retreat into for meditation, breathing and mindfulness.

There is an undeniable connection with humans and nature and, like with the science of CBD and how it biologically works, which I understand very well, I began to further explore ‘Biophilia’ and just how strong that connection can be.

I initially thought that La Rue Verte would be a natural fit for the spa industry. There were no CBD spas in the UK at that point, and I knew the concept had worked successfully in the USA. The World Health Organisation published a report green-lighting CBD and interest and confidence began to grow in the UK.

I immediately saw a gap in the market but wanted to take it a step further by incorporating our CBD skincare rituals with spa therapies and introducing carefully selected plants, sounds and fragrances to create the first biophilic spa experience. I approached IHG Hotels & Resorts with the idea and yourselves at Benholm Group – with whom I had a previous knowledge of your expertise in using plants for biophilic design.

How did La Chambre Verte evolve?

IHG Hotels & Resorts absolutely loved my concept, but due to restrictions caused by Covid-19 upon re-opening after lockdown, we decided that a more suitable idea would be to create an immersive, multisensory, luxury hotel room experiment – how to curate the perfect night’s sleep! Kimpton Blythswood Square Hotel in Glasgow was chosen as the perfect location.

We decided to design a fully biophilic bedroom filled with lush plants with health giving benefits, CBD rituals including La Rue Verte skincare, CBD infused cocktails, an audio soundtrack for meditations designed by DJ Brian D’Souza and natural Hemp based bathing garments – using nature’s beauty to feel stress levels reduced, happiness increased, and a better night’s sleep.

We invited specially chosen guests to stay one night in a standard hotel room and the second night in ‘La Chambre Verte’ (The Green Room) then to give us their feedback on both experiences to test if biophilic design had helped them have a more restful night’s sleep. We will soon know the results!

What was Benholm’s involvements in La Chambre Verte?

I had previously connected with Benholm Marketing Director, Adrian Byne via LinkedIn, and whilst undertaking my research into biophilic design, remembered Benholm Group and their expertise in using plants as part of biophilic designed spaces. Adrian has been incredible – he and his team created stunning designs that overcame many obstacles inside the hotel room such as not damaging the expensive wall coverings, and they have maintained the plants beautifully ready for every guest.

What’s next?

I really want to take the concept of ‘La Chambre Verte’ to the wider hospitality and spa sectors. The CBD market is growing at a substantial rate in the UK and biophilic design is more relevant now than ever before – as people emerge from lockdown, they are craving nature and greenery – both indoors and outdoors, and recognise the need to take better care of their mind and bodies.

My mind is constantly coming up with new ideas on how to share the many benefits of CBD with the world and I hope Benholm Group will come on the journey with us!




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