Month: April 2017

The success of your pavement cafe or street dining space is all about the number of seats per square foot …isn’t it?

No. It’s not. Definitely not.

Maximising your space is critical, especially on pavements which are often very limited, but it is not the most important factor.

A good street dining experience for your customers is one of the most important factors to maximising the effectiveness of your space. Get this right and you’ll find your seats will always be fully booked and your profitability will increase.

Plants can help create the right atmosphere for a perfect experience.

• Shelter from the wind
• Privacy from pedestrians
• Acoustic protection from traffic noise

Plants look nice too! They can help attract new customers and help improve the attractiveness of your front-of-house image.

Plants are sometimes ruled out on the basis of trying to maximise the space for seating, but this is an easy trap to fall into. Making space for plants (and they don’t need much!!) can help maximise your street dining space much more effectively because the plants lift the level of the whole experience for your customers.

Plants can be used in attractive cafe barrier systems, and this can give you extra branding opportunities either on banners between the planters or on the planters themselves.

If you’d like a free assessment of your street dining space and some ideas for how plants could help you maximise the space, please don’t hesitate to contact our friendly design team today.

Does your venue need a facelift?

Plant displays or a floral design feature are some of the best and most cost-effective ways to create a stunning new look in your venue. Or maybe your outside area could be turned into a bustling outdoor dining space giving you the opportunity to increase the number of covers you can serve without upscaling your kitchen facilities.

The Benholm Team have worked with many hospitality venues such as hotels, restaurants, bars, pubs and clubs as well as some of the biggest names in the drinks industry. From gin giants like Grey Goose, Bombay Sapphire, Eden Mill and Gordons Pink, to whiskey and bourbon kings including Johnnie Walker, Macallans and Jack Daniels.

We’ve created pop up bars, bespoke hand-crafted signage, installed branded outdoor dining areas and rooftop terraces.  Often installed along with our hotel and restaurant planting to create a superb effect in any venue.

Most major drink brands are willing sponsors

Natural Brand Activation is the art of bringing a brand to life by combining innovative customer experiences with long-term positive brand associations and ultimate driving consumer behaviour and action.

It is one of the best processes to make the brand known to the market and the target audience, resulting in an increased awareness and customer engagement.

More can be achieved by working together

We thrive on the creativity behind each venue and we have a serious soft spot for instagrammable selfie walls. From giant floral frames, vintage baths overflowing with blooms and floral flamingos to birdcages and vast floral selfie walls complete with bespoke neon lighting. When you incorporate nature you can stand back and watch as likes, check ins and social media coverage soars.

We are uniquely positioned with a team of highly skilled craftspeople and florists with a background in large scale event décor which allows us to really think big.  We like to keep things local and have a trusted network of suppliers for specialised components.

If you’ve got big things planned for your venue, and want some ideas to take to your licensed trade contacts for sponsorship, we’d love to work with you.

Plant displays or a floral design feature are some of the best and most cost-effective ways to create a stunning new look in your venue. Or maybe your outside area could be turned into a bustling outdoor dining space giving you the opportunity to increase the number of covers you can serve without upscaling your kitchen facilities.

The Benholm Team have worked with many hospitality venues such as hotels, restaurants, bars, pubs and clubs as well as some of the biggest names in the drinks industry. From gin giants like Grey Goose, Bombay Sapphire, Eden Mill and Gordons Pink, to whiskey and bourbon kings including Johnnie Walker, Macallans and Jack Daniels.

We’ve created pop up bars, bespoke hand-crafted signage, installed branded outdoor dining areas and rooftop terraces.  Often installed along with our hotel and restaurant planting to create a superb effect in any venue.

Natural Brand Activation is the art of bringing a brand to life by combining innovative customer experiences with long-term positive brand associations and ultimate driving consumer behaviour and action.

It is one of the best processes to make the brand known to the market and the target audience, resulting in an increased awareness and customer engagement.

More can be achieved by working together!

We thrive on the creativity behind each venue, and we have a serious soft spot for instagrammable selfie walls. From giant floral frames, vintage baths overflowing with blooms and floral flamingos to birdcages and vast floral selfie walls complete with bespoke neon lighting. When you incorporate nature, you can stand back and watch as likes, check ins and social media coverage soars.

We are uniquely positioned with a team of highly skilled craftspeople and florists with a background in large scale event décor which allows us to really think big.  We like to keep things local and have a trusted network of suppliers for specialised components.

If you’ve got big things planned for your venue, and want some ideas to take to your licensed trade contacts for sponsorship, we’d love to work with you.

Water. Fresh, clean, pure H2O. Lots and lots of it. That’s the main secret to the success of our hanging baskets.

Of course, there is quite a bit more to it than that. The way the hanging baskets are planted up, the quality of the plant species – varieties that have been proved and improved year by year to produce the best and most vibrant displays – the best type of growing medium and the skilled application of fertilisers and flower stimulators, all contribute toward the stunning hanging baskets you see beautifying the streets of Central Scotland every year.

However, the most important secret to beautiful commercial hanging baskets is to provide plenty of water, regularly. Without enough water the plants will quickly die.

This is why we offer our watering services for your hanging baskets. When you are running a busy pub, restaurant, cafe, or hotel, it is so easy to forget to water the displays. You only need to forget it once and your hanging baskets will probably not recover in the current season. We can relieve you of this responsibility and leave you free to concentrate on your main role of serving customers and making profits.

At Benholm, we have staff dedicated solely to the watering of our hundreds of commercial hanging baskets and window boxes in Central Scotland during the summer months.

Benholm Group van fleet including specially equipped vehicles for watering hanging baskets. Our plant care technicians start each day in the early hours of the morning, completing the displays in public area first so that the water run-off does not inconvenience anyone and so that any dripping has stopped by the time people are passing under them.

Specially-equiped vehicles with large water tanks and whisper-quiet pumping equipment ensure there is virtually no disruption when we carry out our watering. Super-long lances reduce the need for ladders and access equipment. This means that most locations can be watered without our technicians needing to gain access.

We also hold stock of seasonal hanging baskets and the plants for them so that replacements can be actioned quickly should any require it.

Our organised and highly trained team hold the secret to our beautiful commercial hanging baskets in Central Scotland. If you want to benefit from this service, please contact us today.