Month: February 2017

What is your brand?

Your organisation’s brand is so much more than just your logo. Your logo is what every customer, supplier and employee may visually recognise your business by and what differentiates you from your competitor’s logos.

However, what your brand really is, is what makes you, you. It includes the company culture, the “look and feel” of your organisation, and the image of credibility, quality and satisfaction that is associated with you in your customer’s mind.

Your brand is being promoted everywhere your customers – or potential customers – come into contact with your business. Visual branding is very important, especially in the physical experience of customers or visitors, whether it be in your shop, your own offices or elsewhere. This is very closely linked to your corporate image.

Enhancing your corporate brand image

Take a look at your reception area as an example. How is your brand image being presented to your visitors?  A lot of effort (quite rightly) is put into making reception areas impressive, comfortable, attractive, and memorable because, as we all know…

“You only get one chance to make a first impression”

That is where Nordik Moss wall art comes in.

Nordik Moss is a beautiful product that can be used for all kinds of moss wall art.  It is both attractive and striking and can be used to create unique wall features incorporating corporate logos, company branding or even artwork.  It is available in a variety of colours and is very low maintenance.

Case Study – Company brand enhanced with Nordik Moss wall art feature in new showroom

The client, Space Solutions carried out a full renovation of their new office in the centre of Glasgow prior to their official opening event in August 2015. Specializing in office fit-out and cutting-edge workspace design they wanted their new office to showcase their creative abilities and convey their vision as a forward-thinking design consultancy. It had to have a “wow factor”!

Nordik Moss wall art delivered exactly this. The client’s corporate branding style was incorporated into the wall using coloured moss and stainless-steel cut-out letters for the company name.  The overall effect in the space conveys a holistic brand experience.

Create an immediate impact on your visitors by using moss wall art to display your company logo, name, or branding. Give your office or reception area a natural feel by bringing the outdoors inside. A Nordik Moss wall feature will also emphasise your commitment to your environmental responsibilities and demonstrate the way you care for your customers and staff.  This will result in your visitors recognising your brand and all the messages associated with it. Nordik Moss can easily add a whole new dimension to your brand image and will help to positively promote your business.

Interested to know more about Nordik Moss? Contact us.

Why specify moss walls?

Moss walls offer a unique way to bring the outside in. Their unique properties provide Interior Designers with the opportunity to create a ‘wow’ factor, delivered effectively through a combination of flexibility and attractiveness.

Living walls are commonly used to introduce a vertical landscape into an interior design. However, living walls have more complex requirements, so many designers now specify moss walls. The three main advantages they provide are as follows:

Highly versatile

If you are looking to create a strong first impression, what better way than to use a moss wall? Designers regularly specify Nordik Moss due to the flexibility of its application. Colours are varied and wide-ranging so patterns and logos can easily be created, it can be used on ceilings, curved walls, around corners – the only limitation is your own creativity!

The beauty of Nordik Moss is that it can provide almost limitless opportunities. Every project is different from the last, and knowing that one solution can be used repeatedly whilst creating a different effect every time is surely an inspiration for all aspiring Interior Designers.

Virtually maintenance-free

Living walls often appear to be an ideal solution but are sometimes rejected from the final design due to the associated technical requirements and ongoing intensive maintenance. Nordik Moss, however, requires very little maintenance which saves time and also money.

The moss is treated to preserve it using a natural mineral process, meaning that it does not grow or need watering. The low-maintenance benefit means it can be specified for any environment – from offices to restaurants to residential applications – and as a specifier you have peace of mind knowing that your client has a hassle-free and long-lasting solution.

Significant acoustic properties

Finally, designers may specify moss walls to improve the atmosphere in a space. It is particularly effective in dealing with noise pollution issues. The moss acts as natural sound absorber which is ideal for any busy space, especially in open plan areas.

Moss walls do not only provide excellent visual impact. Designers can also make use of the benefits in significant noise reduction. This can make all the difference in an application such as a busy office.

For more information about Nordik Moss, contact us.