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In the News! Benholm Group’s collaboration on biophilic, planted paradise La Chambre Verte

We are delighted to share with you press coverage of Benholm’s recent collaboration on ‘La Chambre Verte’ a unique, immersive hotel room experience filled with lush planting and host of other delights.

For over 25 years, we have pioneered the use of plants for interiors, not only as an eye-catching focal point, but also to promote the natural health benefits that being surrounded by plants can bring.

Known as ‘Biophilic Design’, the use of plants in providing cleaner air and connecting us with nature, when coupled with natural light, certain colours, acoustics, and fragrances has long been proven to have a positive effect on both mental and physical wellbeing. And after this year of lockdown, the importance of green spaces in improving our mental health has never been more pertinent. This concept has now been brought to the forefront of luxury hotel design with our collaboration with Kimpton Blythswood Square Hotel, Luxury Skincare brand La Rue Verte and award-winning DJ Brian D’Souza. Each expert in their field has combined to create a multi-sensory, luxury bedroom spa experience incorporating biophilic plant design, CBD rituals, meditation and sound therapy.

Echoing the practice of forest-bathing, an ancient Japanese process of relaxation, La Chambre Verte encourages guests to unwind in the green space of their hotel room, while observing nature’s beauty; to feel stress levels reduced happiness increased, and importantly, have a better night’s sleep.

Our experienced design consultants were chosen to bring the room to life with lush greenery, to ensure that all plant species would thrive in the climactic conditions of the room and contribute to guests achieving the perfect night’s sleep.

As part of the design process, we worked closely with the hotel to ensure that the room felt spacious and light, with plenty of floor space for ease of movement around the room. Overcoming certain challenges was a key part of this process, such as ensuring the room was always fully functional, being careful that plant installations did not damage the expensive wall coverings and furnishings, even down to the maintaining good sightlines to the TV!

Our experienced design consultants carefully identified plants that have been proven to improve air quality effectively and combined these into an attractive jungle-like display that is both pleasing to the eye and creates a healthy, relaxing environment. Many of the plants have a useful information tag attached detailing its attributes in providing cleaner air – guests can even scan a QR code to order the plant for their own home or office.

Inside the room, trailing Ivy cascades down from a living wall panel above the bed, Monstera leaves and Palm fronds frame every view, and lush clusters of hanging, exotic plants purify the air and boost the immune system. Plus, our specialist maintenance technicians are all part of the scheduled housekeeping inside the room to ensure plants are kept healthy and vibrant.

Our very own Adrian Byne has had the pleasure of working closely on the project and says:

“At Benholm Group we have long understood the value plants can bring to every environment. To have the opportunity to work on a project which is designed to highlight the benefits of biophilia for mental as well as physical well-being has been a real joy, and we look forward to helping others in realising the potential of plants in their own spaces”.

Why not get in touch and find out how Benholm can incorporate our vibrant variety of plants into your interior space – from offices to restaurants to luxury hotel rooms, being surrounded by plants will delight and revitalise.

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