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Brand activation – how it can help YOUR business

Brands are on a constant quest to find new ways to cultivate deeper, personal connections between their brand and their target customers. Enter, brand activation. 

Brand activation broadly is a campaign, event, or interaction companies use to generate awareness and build lasting connections with their target audience. Most brand activations are interactive, allowing audiences to participate with a brand and its products.

Nature is the perfect partner to brand activation. People are wired to love nature, they feel happiest surrounded by plants, flowers and greenery. They even connect best with each other when in green spaces . 

We have built beautiful beer gardens, filled with useable, protected space. We’ve created unique floral photo spots for the instagram age, filled spaces with lush, green planting and provided eyecatching bespoke signage. Add cutting edge neon lighting, moss and logos to really put brands in centre stage.

These installations are the perfect tool for when you you need to make a splash. At times when generating immediate engagements are required. For example new product launches, tradeshows, any time you need to give your audience a reason to be excited about your company.

We’ve been delighted to collaborate with top brands spanning retail, car and drinks industries including:

Morrison’s Supermarket, Gordon’s GinBombay SapphireMiniGrey GooseMercedes-BenzPrinces Square, CrabbiesJack DanielsGuinness and Brewdog.

Do you have a brand or new product you’d like to shout about? Maybe you’d like to partner with us to raise your brand’s profile? We’d love to help design, create and install creative projects to help you reach and capture the imagination your audience.

”I would absolutely recommend Benholm Group to all businesses. They have transformed our handover bay within our Mercedes-Benz of Edinburgh Newbridge showroom. They were able to bring our vision to life with creative flair and quality finish. Excellent communication throughout the entire process and extremely reliable. Benholm have provided us with a stunning flower wall and bouquets which our customers love – these features have enhanced our customer digital engagement across all socials as well so a major success all round.”

Mercredes-Benz Edinburgh

Bespoke Morrisons green wall at the Gyle shopping centre Edinburgh filled with artificial plants and Nordik moss under a glass roof
Artificial rose covered bath, illuminated Jack Daniels sign with moss and Bombay Sapphire install for The Spiritualist