In September 2021 Benholm Group exhibited at the #DesignPopUp event for Interior Designers in Glasgow. Always a great networking opportunity and place to show designers how plants and flowers can contribute to fabulous interior spaces, it was also a chance to uncover more about what interests an Interior Designer.
This report summarises our conversations.
Perhaps unsurprisingly, given how frequently climate and sustainability issues are in the news and COP26 being hosted in Glasgow, this was one of the most discussed topic areas.
At its most basic, the Interior Designers we spoke to want to work with materials that are both recyclable and have been made from recycled waste. But it goes beyond that. For example, everything has a carbon footprint; even if something is made from completely natural materials, there was energy involved in its manufacture, it had to be transported from place to place, and the interior fit-out uses consumables such as glues, fixings and frames.
For this reason, there was a lot of interest in the embodied carbon for an item. What is its total carbon footprint? Is it consuming and fixing carbon? Can it contribute to a carbon net zero interior?
This then links into the eco story behind products. We’ll mention stories again in a moment, but the point here is that it’s more than just a data sheet on the carbon impact or a set of figures. Designers want to provide a context, tell the tale, excite the client with the emotional elements of their work, especially when that helps to sell an environmentally positive approach.