March is Scottish Tourism Month, a time when Scotland’s tourism and hospitality industry comes together to celebrate its contribution, share insight, and amplify its collective voice. It also provides an important opportunity to address the challenges facing the sector and explore how it can grow and thrive sustainably.

The flagship event of the month is the Signature Conference Programme, delivered by the Scottish Tourism Alliance. Taking place in the lead-up to the 2026 Holyrood Elections, the conference offers a timely platform to reflect on progress and to call on policymakers to Champion, Connect and Invest in Scotland’s tourism and hospitality sector.

A specially curated programme of events will run throughout March, including a Parliamentary Reception on 3 March, with the Signature Conference Programme taking place in Edinburgh across Monday 9 and Tuesday 10 March 2026. The programme also includes seminars, networking opportunities, and a special Signature Dinner at the Royal Botanic Garden Edinburgh.

Benholm Group will be exhibiting at the Signature Conference, showcasing how thoughtfully designed and professionally maintained planting can enhance guest experience, support wellbeing, and elevate hospitality and tourism spaces.

If you’re attending, we’d love to connect and discuss how plants can help create memorable environments for visitors, guests, and communities.

View the full Signature Conference Programme and event details