23–24 February 2027 | Crowne Plaza Hotel, Glasgow

Benholm Group is pleased to be supporting the Scottish Tourism Alliance’s Signature Conference 2027, taking place at the Crowne Plaza Hotel in Glasgow on 23–24 February.

Marking the beginning of Scottish Tourism Month, the event brings together professionals and industry leaders from across Scotland’s tourism and hospitality sectors for two days of insightful discussions, expert presentations and valuable networking opportunities.

This year’s programme will explore the future of Scottish tourism, with a focus on emerging trends, sustainability, destination development and the growing influence of artificial intelligence.

As part of our involvement, Benholm will be providing greenery to dress the conference stage, helping create a welcoming and engaging environment for speakers and delegates. We’ll also have our own pop-up stand at the event, where attendees can learn more about our planting solutions for hotels, restaurants and other hospitality spaces.

We’re looking forward to supporting this important industry event and connecting with businesses from across Scotland’s tourism and hospitality community.

Find out more and book your place: Scottish Tourism Alliance