With a delicious range of exciting food and drink options to choose from on a globally inspired menu, and appropriate infrastructure in place to ensure the garden can be enjoyed in all weathers, Rose Street Garden is a great example of how to harness the potential of an outdoor area.
Rather than focusing solely on our latest refresh here, we wanted to celebrate our longstanding partnership with Rose Street Garden and show how the space has evolved since opening in 2019.
STIR CREATIVITY (2019)
In 2019, we were tasked to deliver a contemporary, branded exterior alongside their partners, Bombay Sapphire, which complemented their global ‘stir creativity’ campaign. We consulted the existing Bombay Sapphire campaign and drew inspiration from their other installations across the world. Specialist designs were put forward to make the space ‘pop’, create a buzz and underline the ‘Stir Creativity’ initiative.
To welcome customers with an impact and provide a great selfie spot, we designed and installed two floral arches over the steps at the entrance.
A second selfie spot was created in the garden to encourage customers to promote the venue and campaign on social media. This feature floral wall included high quality artificial flowers and lush green leaves with neon blue lighting advertising Bombay Sapphire and their current hashtag ‘Stir Creativity.’
The joint branding requirements were blue, yellow and a flash of neon, so we selected blue hydrangea blossoms for big impact, yellow roses in a nod to the address and full glossy foliage. A hint of white cherry blossom and blue corn flowers also completed the mix.
We also manufactured branded banners to define space and further promote the drinks sponsor, along with branded barrels to be used as high tables.
Finally, we installed artificial grass to create a cosier garden feel in the relaxed sofa section of the garden.
BOMBAY BRAMBLE (2021)
Our bold designs ensure your brand is showcased in a way that maximises consumer engagement, motivates them to share their branded experience, and leaves a lasting positive impression.
In conjunction with the release of Bombay Bramble Gin, we added a bespoke painted phonebox to create the perfect selfie spot. This was decorated lavishly with artificial flower displays cascading from inside and artistically draped over the door.
CITRON PRESSÉ GIN (2022)
Inspired by the release of Bombay Sapphire’s Citron Pressé gin, we used a mixture of zesty yellows, Mediterranean blues and artificial lemons for their 2022 summer refresh. These energising pops of colour contrasted perfectly with the lush green foliage we had previously installed to create an irresistibly sharable space for their visitors.
Rose Street Garden would be awarded Best Use of Outdoor Space from The Edinburgh Evening News in 2022, cementing their place as the coolest al fresco spot in central Edinburgh.
“Theatrical cocktails and street food are served in this idyllic city centre courtyard, tucked away behind the iconic Edinburgh Dome restaurant, making it very much in demand on sunny days” – The Edinburgh Evening News
COOL EARTH (2023)
Our latest refresh at Rose Street Garden might just be our favourite so far.
This year’s design celebrates Rose Street Garden’s partnership with long standing supporters Bombay Sapphire and a brand-new charity collaboration with the incredible Cool Earth in their mission to become more climate conscious.
Click here for more pictures of the jungle we helped to create for 2023.
We have the outdoor dining furniture, the creative passion, and of course the plants to design and install the ultimate outdoor dining areas, for any hospitality venue in Scotland. Our unique ability to offer truly all-in-one outdoor dining area design, including greenery, makes Benholm unmatched for service and value in the Scottish and UK market.
At Benholm Group we do more than just provide plants. From the perfect furniture to that finishing flourish of greenery, our team are here to help you design the ultimate outdoor dining experience for your hospitality customers.