PROJECTS » Mini
Mini Cooper stand at Goodwood Festival introducing the Electric model with highly visible branded artificial green wall

THE BRIEF:

The Silver Jubilee 25th anniversary of the annual Goodwood Festival of Speed took place on 12th to 15th July 2018 in Chichester. BMW used this prestigious event to mark the first UK appearance of the new electric Mini. With a special stand designed by TRO, the Omnicom brand experience agency, it was missing some standout foliage which we were delighted to create and supply.

THE SOLUTION:

For this one-off event the clients decided to opt for a rental package. A bespoke Green Wall of over 7 square metres was hired to form a prominent part of the frontage of this stunning stand.  Leafy tropical artifical plants were used to create this custom green wall in sections for shipping to the site ready to be fitted in place quickly and easily. 

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THE RESULTS:

Green Walls are ideal for creating maximum visual impact without using up valuable floor space.  And for events where safety is paramount, artificial foliage is available with inherent flame retardant properties and exterior grade foliage is UV resistant too.

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1st July 2019