Chelsea Harbour, London
We were delighted to be involved in the opening of O & A's first collaborative showroom with Thibault Van Renne at the world’s premier destination for design and decoration excellence — Design Centre, Chelsea Harbour in London.
The collaboration are bucking the online sales trend as they turn their focus to opening new physical stores.
Benholm were briefed to bring to life a beautiful photo backdrop for guests to enjoy at their luxurious showcase during Design Week 2019 on the 13th of March.
Following some discussion and video calling, we combined forsythia, ferns and trailing ivy to produce a lush green frame for one of the stunning rugs.
Biophilic design principles suggest that we all have a genetic connection to the natural world, we are attracted to it. What better way to draw attention to the amazing centrepiece of the launch.
Salone del Mobile, Milan
Milan's Salone del Mobile Milano was up next. Co-exhibiting at one of the world’s largest furniture fairs, a unique stand was a must.
To capture the imagination the space was cleverly designed in the style of an art gallery. Visitors were invited to view the carefully curated collection as genuine works of art.
Presented on both sides of the walls like paintings in a museum, the team agreed foliage from Benholm would again add that extra something to the styling.
Each section of the stand had a tone and style to complement the rugs on display and the showcase at the end was an exquisite rug surrounded by lush trailing foliage of pink and white wisteria.
We were delighted to work with the O & A team again.