We're huge advocates of tourism in Scotland and love working with the hospitality industry, providing creative planting across the country. It was great to catch up with valued customers, meet new ones and find out about strategies being implemented for the exciting, albeit challenging times ahead for the industry at the STA Conference.
With their conference held in Edinburgh's EICC, The Scottish Tourism Alliance is the largest member organisation for tourism businesses in Scotland and the leading representative body for the industry.
With a focus is to shape a vibrant tourism industry for Scotland’s the talking points were lively and informative. As was the unveiling of their future strategy. With four key priorities – People, Place, Businesses and Experiences, it was interesting to hear about customer experiences and employee wellness. Two areas Benholm are passionate about.
The Benholm Group were thrilled to be involved with dressing the stage and common areas, which, filled with lush green plants, turned lots of heads.
We were delighted with our stand next to the quirky 1881 Gin truck. The showcase provided a relaxed setting for delegates to meet new suppliers whilst enjoying drinks and nibbles with other attendees. It was great to meet other industry leading suppliers including Dragon's Den winners The Drinks Bakery, Lazy Day Foods and Elite Contract Furniture. With many hotels, bars and restaurants already seeing the benefits of bringing the outdoors in, it was a pleasure to chat about it.
The Nordik Moss panel also attracted attention at our stand. All in all it was brilliantly organised event that enjoyed some great feedback, including our gifts, the Benholm seedboms! Let us know if they bloom and blossom, we'd love it if you kept us posted using the #greenwithenvy.
We hope to see you next year!