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An interview with our new Head Florist

18 Mar 2020

"Nothing beats an office full of hard working, happy people! One thing that helps keep everyone smiling and in high spirits – freshly cut flowers!"

Benholm's love for all things green has seen the company recently welcome a brand new Head Florist to the stable. Strengthening our existing team of creatives and bring a breath of fresh air and new innovation!

Benholm Group Head Florist Elaine Cherry

In Elaine's own words:

Me! I'm Elaine and have over ten years of experience in venue dressing at some of Scotland's top spots including 5 star hotels Cromlix | Mar Hall, iconic venues including  Brig O' Doon | Roman Camp | Pollokshields Burgh Hall | Trades Hall of Glasgow |Monachyle Mhor as well as the super trendy barns including, Pratis and Comrie Croft.

I've been nominated for many top industry awards and my enthusiasm for all things floral is infectious, it's given Benholm a whole renewed focus on floral design for 2020.

So to help you all get to know a little bit more about me and my style, I've agreed to be quizzed by the marketing team - so here we go!

What excited you most about joining The Benholm Team?

'I understand just how important it is for businesses to make the very best first impression, and flowers are a fantastic way to do this. Reinforcing brand values, colours and ethos. I'm not only looking forward to expanding our weekly corporate deliveries, I'm also bursting with ideas for floral installations, real and artificial, for corporate and hospitality clients too.

Having been self employed for the last 10 years its great to be a part of a team. I'm seeing huge benefits of having the bigger Benholm operation around me.  The distribution network and fleet of vans make getting freshly cut flowers to customers a seamless process. The buying power and weekly delivery of beautiful plants from Holland affords me a much bigger variety of flowers to order. It's lovely to have a workshop amidst such a great team and greenhouse.'

What is your overall vision for the floral team? 

'To lead a team excited by flowers and all of their possibilities. To build on the enthusiasm and creativity we have and collaborate with our other departments and their specialised knowledge to create even more amazing floral designs. With plant and design expertise we can really push the boundaries together. I've been amazed to see what has already been created - Benholm have great craftsman skills to create almost everything in-house. That's increasingly rare.'             

What are you aims for the team in 2020?

'In what looks to be a challenging year, we've already hit the ground running. I've enjoyed meeting our customers, seeing their spaces and making sure our flowers are as unusual and creative possible. We're also expanding our floral offerings to attract a much wider range of customers - from regular weekly corporate displays to everything floral for hospitality venues & events to bouquets delivered anywhere in Central Scotland for any reason!' 

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Images from the Florabration event look amazing - what did you enjoy about it the most?

'Definitely meeting like minded creative individuals and having the opportunity to build huge floral structures. It is a fantastic opportunity to share ideas with the very best in the business, sharing innovative new floral techniques to stay one step ahead of the trends. I'm really looking forward to being involved again in the future.

 

What final words would you like to add?

If you’re looking for fresh, bright and beautiful flowers to decorate your work space – I'd be delighted to help.

The Benholm Team are passionate about plants and flowers and have a brilliant selection of corporate flowers that we guarantee will have your office looking and smelling great with the very best seasonal blooms.

If you would like to talk all things floral, or have any questions, please don't hesitate to get in touch.

Give us a ring on 08000 724723 or drop us a line at floraldesign@benholm.com

 

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Topics: foliage, biophilic, greenery, design, flowers, interiors

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