‘To deliver a refreshed exterior with contemporary features jointly branded with partners Bombay Sapphire, to compliment their global 'stir creativity' campaign.’
Benholm Group consulted the existing Bombay Sapphire campaign and drew inspiration from installations across the world. Specialist designs were put forward to make the space 'pop', create a buzz and complement the 'Stir Creativity' initiative. The joint branding requirements were blue, yellow and a flash of neon so we selected blue hydrangea blossoms for big impact, yellow roses in a nod to the address and full glossy foliage. A hint of white cherry blossom and blue corn flowers completed the mix.
The Rose Street Garden project included:
- Installation of two floral arches over steps at the entrance, to welcome customers with a wow and provide a great selfie spot
- The design of a feature floral wall incorporating high quality artificial roses, hydrangea, lush green leaves with neon blue lighting advertising Bombay Sapphire and their current hashtag 'Stir Creativity.' A second great selfie spot, designed to encourage customers to promote the venue and campaign on social media
- Install artificial grass to create a cosier garden feel in the relaxed sofa section
- Manufacture of branded banners to define space and further promote the drinks sponsor, along with branded barrels to be used as high tables
The venue relaunch incorporated the introduction of a new menu with a food focus on sustainability. This sees all food served in eco-friendly vegware containers which are environmentally safe and completely compostable, providing flexibility for easier takeaway options.
The venue will host a summer of live music and pop up parties featuring some of Edinburgh's top DJ's. The garden will also be available to book exclusively for private events. And no sun, no worries - its covered and heated to keep you warm and dry!
Whether it's lunch, a pop up party or something more select, Rose Street Gardens looks set for a bustling summer for Festival goers and locals alike. Don't forget to check in, say cheese and share on social media! #stircreativity #rosestreetgardens #greenwithenvy
If you're looking to refresh your venue or create a new look that will entice lots of new customers, talk to our creative design team today and see what we can do for you!