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October Restaurant relaunch of Summer 2019 comes up roses

14 May 2019

Pink floral displays at October restaurant in Glasgow

October Restaurant in Glasgow – A stunning refresh for Summer 2019!

Benholm Group were delighted to work with the G1 Group on this exciting project to refresh the interior space of October in Glasgow's Princes Square. The centre, located in the heart of the city's Buchanan Street is a premier leisure destination for shopping, movies and more.

The brief:

‘To deliver a refreshed interior with stand out contemporary features jointly branded with partners, Gordon's Pink Gin, to compliment the events launch.’

A stunning floral selfie wall with brandingBenholm Group provided specialist input for the greenery required to refresh the space, create a buzz and attract new customers. October were also working in conjunction with Gordon's Premium Pink Gin. The joint branding requirements were pink, pink and more pink so we immediately thought of pink cherry blossoms and roses.

 

The project included:

 - Installation of two 3.6m tall artificial feature cherry blossom trees to welcome customers with a wow. These were positioned between two large booths and designed to drape over customers for a pretty dining experience.

 - The design of a feature floral wall incorporating high quality artificial roses, neon lighting  with Gordon's strapline, 'Shall we' and a jointly branded sign for Gordon's and October. We were tasked to make it as eye catching and attractive as possible to encourage selfie and social media promotion. 

 - Five miniature artificial cherry blossom trees to adorn the sills, giving a taste of the interior to shoppers below through the windows.

October restaurant nstagrammable floral wall

 

The venue relaunch attracted some great press attention. With the exciting new look complimenting an events schedule including the venue's new Sunday brunch concept. One of the first venues in Scotland to offer the internationally popular brunch party, the monthly Funday Brunch Club promises "good vibes, good food and good music." October believe nothing says brunch like delicious food and cocktails for all ages and a live saxophone player.

The rooftop hideaway is now the perfect place to escape and enjoy cocktails, laid back brunches and plenty of pink. With the new look offering the perfect backdrop for customers' latest insta uploads…insta-fabulous!

 Princes Square  |  October city centre restaurant and bar            Huge pink cherry blossom tree at October Restaurant in Glasgow  

 

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If you're looking to refresh your venue or create a new look that will entice lots of new customers, talk to our creative design team today and see what we can do for you!

Contact us online or call freephone 08000 724 723

Click here to download the Benholm Group Hospitality Plant Displays brochure

Topics: Green Wall Designs, Nordik Moss Designs, Plant Display, feature wall, selfie, plants, signage, bespoke, design, cherry blossom, flowers, neon