October Restaurant in Glasgow – A stunning refresh for Summer 2019!
Benholm Group were delighted to work with the G1 Group on this exciting project to refresh the interior space of October in Glasgow's Princes Square. The centre, located in the heart of the city's Buchanan Street is a premier leisure destination for shopping, movies and more.
‘To deliver a refreshed interior with stand out contemporary features jointly branded with partners, Gordon's Pink Gin and Chambord, to compliment the events launch.’
Benholm Group provided specialist input for the greenery required to refresh the space, create a buzz and attract new customers. October were also working in conjunction with Gordon's Premium Pink Gin. The joint branding requirements were pink, pink and more pink so we immediately thought of pink cherry blossoms and roses.
The project included:
- Installation of two 3.6m tall artificial feature cherry blossom trees to welcome customers with a wow. These were positioned between two large booths and designed to drape over customers for a pretty dining experience.
- The design of a feature floral wall incorporating high quality artificial roses, neon lighting with Gordon's strapline, 'Shall we' and a jointly branded sign for Gordon's and October. We were tasked to make it as eye catching and attractive as possible to encourage selfie and social media promotion.
- Five miniature artificial cherry blossom trees to adorn the sills, giving a taste of the interior to shoppers below through the windows.
- Design of a buzz-creating interactive selfie feature. We installed a custom sprayed vintage style bath with 50's phone unit surrounded by flowers. We incorporated a drinks-sponsored neon sign and added a floral pink flamingo
The venue relaunch attracted some great press attention. With the exciting new look complimenting an events schedule including the venue's new Sunday brunch concept. One of the first venues in Scotland to offer the internationally popular brunch party, the monthly Funday Brunch Club promises "good vibes, good food and good music." October believe othing says brunch like delicious food and cocktails for all ages and a live saxophone player.