The Silver Jubilee 25th anniversary of the annual Goodwood Festival of Speed took place on 12th to 15th July 2018 in Chichester.
BMW used this prestigous event to mark the first UK appearance of the new electric Mini showcased in a special stand designed by TRO, the Omnicom brand experience agency. The video below demonstrates how they created a space that ties in with Mini’s above-the-line advertising "Volts & Vibes" with Its main focus as the UK premiere of the Mini electric car.
A bespoke Benholm Green Wall of over 7 square metres was hired to form a prominant part of the frontage of this stunning stand. Leafy tropical artifical plants were used to create this custom green wall in sections for shipping to the site ready to be fitted in place quickly and easily. Once the event was over the panels were removed and shipped back to Benholm Group's head office in Falkirk.
The range of Benholm Green Walls include Living Walls, Artificial Foliage Walls (including floral walls like these) and Preserved Nordik Moss walls. Green Walls are ideal for creating maximum visual impact without using up valuable floor space. Artificial foliage is available with inherent flame retardant properties and exterior grade foliage is UV resistant too.
Whilst Benholm planting can be supplied on a long-term or short-tem basis, every location is unique and therefore every planting scheme is tailored to suit the specific requirements of each customer. Take a look at the Benholm Group special events image gallery.