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Al Fresco Dining Space Transformed In Less Than Three Hours

27 Sep 2018
Benholm - The Social Refit V3 (3)

 

The Social on Royal Exchange Square in Glasgow boasts one of the largest Al Fresco dining spaces in the area.

Background

Not only does the Al Fresco dining facilities at The Social include the paved garden area directly outside the front of this popular restaurant, bar and nightclub, but it also includes a pop-up restaurant a few yards away outside the historic building housing Glasgow's Gallery of Modern Art.

The Brief

The Social is part of the G1 Group.  As part of their ongoing efforts to continually improve the customer experience, a complete refurbishment of the outdoor dining space was planned. 

"We've had our outside area for three years and it was getting a bit tired looking.  We wanted to freshen it up because there is a lot of competition in the area and we wanted to exceed customer expectations by making it a little bit special."

The Solution

Various designs, themes and layouts were considered.  Significant input was provided by the Bacardi drinks group regarding the use of the Grey Goose branding across the whole site. 

"We had a rough idea of what we wanted. The team at Benholm was great - they designed it all for us."

Once the final scheme was agreed work began on pulling together all the various aspects of the project so that the final installation could be completed in one visit. On the day of the installation, an early morning start saw the removal of all the old furniture and the swift installation of the new furniture.  A complete transformation was effected in under three hours - before the majority of the Glasgow populace had started their day!

The Result

The management team at The Social were delighted with the new space.  It not only gave a fresh new look to the area, attracting many more new and regular customers, but it also provided extensive marketing and social media opportunities to promote the restaurant to an even larger audience.

"We got a full refurbishment of the area including new planters.  The whole area has been transformed and is now much more eye-catching."

Click here for The Ultimate Guide To Creating Successful Outdoor Dining Spaces In Scotland

Some of the items included in The Social Al Fresco refit:

  • branded parasols
  • parasol refurbishment
  • parasol heaters
  • parasol lighting
  • branded gazebos 
  • outdoor restaurant furniture
  • outdoor tables
  • outdoor chairs
  • outdoor seat cushions
  • branded barriers
  • wooden planters
  • artificial topiary trees

Refurbish your outdoor dining space and increase your profits!

Contact us today on Freephone 08000 724 723 to discuss your venue or arrange for a free site visit and no-obligation quotation.

Topics: Restaurant Planting