People love to use social media to create a diary of their most fabulous life......
And they do this by posting photos.
Every day, customers take photos when visiting businesses. While travelling, eating out, enjoying nights out with friends or even shopping, a camera is always at hand. But is your business getting the benefit?
By engaging and participating with customers you can increase engagement and boost footfall. That’s why when it comes to growing your customer base and brand awareness, a selfie wall can be a crucial element of your business strategy.
A floral wall feature or selfie wall is a designated area where guests are encouraged to take photos, and one of the easiest and most effective ways to grow and differentiate your business.
See what Simon Allison of Inception Group had to say on this subject on a televised interview...
The aim is to create an exciting area that customers will gravitate to. As people have a genetic affinity with nature and are innately drawn to it, what better to incorporate into the design of your selfie wall than florals, foliage and greenery, bringing the outdoors in?
The world’s most recognised brands, A-list events and hotels have used nature as a backdrop in many different ways:
Selfie walls and feature spaces, when branded, ensure customers are automatically mentioning your company every time they upload an image and share their experience with their social network.
People want to post great content on their social media accounts and they’re always on the lookout for an interesting backdrop to make photos pop on their feeds. By providing that background, you’re increasing brand awareness with a stream of social media content. With each selfie post in front of your background, a new audience opens up as customer’s social networks are introduced your brand.
One thing to consider is the placement. A well-designed feature space should consider spaces where people can move freely without blocking doorways, entrances or safety exits. It should be a safe and stress-free area for customers to enjoy and have fun.
It's great to add props to a selfie wall to make it even more engaging, seating for example, like a swinging chair or bench, or feature lighting. Add a subtle twinkle of fairy lights or neon lighting for maximum impact in a dark area.
But don’t worry if you haven’t got an empty space available. If your space is at a premium, creative use of ceilings, bathrooms or even hanging installations which free up wall and floor space can still provide the perfect insta-fabulous backdrop.
Other benefits worthy of note include customers not being bothered by other customers taking photos. Some people don’t want to be in the background of others’ photos, or they might be bothered by a flash. You want to encourage your customers to take photos, but not bother other customers in the process. Installing a selfie wall solves both problems.
They also free up staff time. It’s great that your customers want to take a photo in your business, but do you want your employees to interrupt their responsibilities to be photographers? Having a selfie wall makes your employee’s time more efficient, focusing on helping customers and increasing sales.
If you would like to make a splash in the latest most instagrammable lists, we'd love to hear from you! Contact us now...